We're naturally visual, but we're equally interested in what’s beneath the surface: how things work, why they work, and where they could work better.

Soleil Design Co logos animated .gif.

Our Beliefs
& Values

Gotta have opposites, light and dark and dark and light, in painting. It’s like in life. Gotta have a little sadness once in awhile so you know when the good times come

— Bob Ross

Gotta have opposites, light and dark and dark and light, in painting. It’s like in life. Gotta have a little sadness once in awhile so you know when the good times come — Bob Ross

In order to be irreplaceable, one must always be DIFFERENT

— Coco Chanel

In order to be irreplaceable, one must always be DIFFERENT — Coco Chanel

Art is therapy.

Invest in people who invest in you.

Old ways won’t open new doors.

You are what you love.

Don’t forget to play.

Stay close to people who feel like sunlight.

The quieter you become, the more you can hear.

Be a light in this world.

Art is therapy. Invest in people who invest in you. Old ways won’t open new doors. You are what you love. Don’t forget to play. Stay close to people who feel like sunlight. The quieter you become, the more you can hear. Be a light in this world.

Art is therapy.

Invest in people who invest in you.

You are what you love.

Don’t forget to play.

Stay close to people who feel like sunlight.

The quieter you become, the more you can hear.

Be a light in this world.

Art is therapy. Invest in people who invest in you. You are what you love. Don’t forget to play. Stay close to people who feel like sunlight. The quieter you become, the more you can hear. Be a light in this world.

If you obey all the rules, you miss all the fun

— Katharine Hepburn

If you obey all the rules, you miss all the fun — Katharine Hepburn

A woman with long blonde hair in a blue jacket and jeans stands with arms outstretched, facing a wooden covered bridge. Soleil Design Co founder and creative director, Sarah Stevens of Massachusetts.

Hi, I’m Sarah Stevens, artist, designer, and founder and creative director of Soleil Design Co, a creative studio in Massachusetts.

Art and creativity have been part of my life for as long as I can remember. From early days at the Worcester Art Museum to earning my BFA from Parsons School of Design in New York City, I’ve always been drawn to the process of turning ideas into something tangible, thoughtful, and distinct.

After more than a decade working independently with businesses, brands, and creative teams, I’ve learned that the best design starts with understanding the bigger picture. What makes a business different? Who is it trying to reach? What does it need to communicate, and what could it become?

Today, Soleil focuses on brand identity, creative direction, and business development, working with entrepreneurs and growing businesses to clarify their ideas, strengthen how they show up, and build thoughtful experiences around what they do.

My work is rooted in design, but informed by a genuine curiosity about business, people, spaces, and how all the pieces fit together.

  • When it came time to name the studio, I kept returning to the word Soleil (pronounced so-LAY), the French word for “sun.” The name also reflects my heritage, as part of my family roots trace back to France.

    The sun sits at the center of our universe. Without it, life would not exist. It provides warmth, illumination, and the energy that allows things to grow. For centuries, civilizations across the world revered the sun as a symbol of life, vitality, and renewal.

    I see branding in a similar way. At the center of every successful business is a clear and authentic core: its purpose, values, and identity. When that core is strong, everything else can radiate outward from it. The brand becomes a source of clarity, attracting the right people and helping the business grow in a natural and sustainable way.

    Soleil Design Co. was built on this philosophy. Thoughtful design does more than make something look beautiful. It illuminates what makes a business unique, brings warmth and personality to its presence, and creates a foundation strong enough for meaningful growth.

    When a brand is built from a strong center, it does not just exist. It shines bright and supports everything it touches.

  • 01. I’m a proud mom to Bijoux (15.5), a stray Russian Blue I adopted from a bodega in Brooklyn, NY.

    02. If the sun is out, so am I. Being an early riser means I get a head start on the day and make things happen from the morning onward.

    03. I’ve lived in many homes and explored countless places…my heart has roots in New York, my soul feels most at home in Massachusetts, and my spirit soars in the tropics.

  • We bring brands to life using a variety of creative and digital tools. We combine creativity and technical expertise to craft meaningful, functional design:

    Web & Design Platforms: Squarespace, Shopify, Wix

    Design & Creative Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma

    Coding & Customization: HTML, CSS, basic JavaScript

Follow my journey:

Fresh flowers, slow mornings, and a small collection of handmade goods 🌼 On May 9th, I’ll be bringing a selection of pieces to an outdoor market, something a little different from my usual design work, but deeply connected to it. The objects
Our sun is always there, constant and unwavering at the center of our universe. Your brand identity works in a similar way. It already exists at the center of your business, but over time it can become layered with noise, decisions, and distraction
Spring Equinox Reflections As the season shifts, I’m noticing the subtle signs of change all around. Quiet momentum in the studio has led to new offerings, projects, and a growing space for ideas on the site. New this month: ✨ A semi guided

Design Journey

With nearly two decades of experience in advertising and brand development, I’ve had the privilege of collaborating with incredible brands in New York City, across Massachusetts, and around the globe. My design journey has been guided by a deep love for creativity and a commitment to delivering purposeful, impactful work that reflects each brand’s essence and engages its audience.

Design Philosophy

At Soleil Design Co, our approach is thoughtful, strategic, and always client-centered. We see design as more than visual style. It’s a tool for connection, clarity, and growth. As a branding studio in Massachusetts and brand identity designer, I focus on creating visual systems and experiences that are aligned with each brand’s purpose, values, and goals. Every choice, from typography and color to layout and messaging, is intentional and designed to support your story and audience engagement.

Working Together

Collaboration is at the heart of what we do. I partner with clients to understand their vision, challenges, and opportunities, then translate those insights into cohesive brand identities, websites, and marketing materials. Whether you’re a small business, creative venture, or growing organization in Massachusetts, we aim to make the design process clear, purposeful, and rewarding, helping your brand shine with authenticity and impact.

Creative Leadership

As founder and creative director of Soleil Design Co, I bring a combination of artistic intuition, strategic thinking, and practical execution to every project. My goal is to balance creativity with business purpose, ensuring that every brand, website, and project we deliver is not only visually compelling but also effective and sustainable for long-term growth.

If you’re ready to take your brand to the next level, we would love to work with you. Let’s create something beautiful that speaks to your audience and helps your business thrive.

let's collaborate

  • — Ra’anan Ben Zur, Habacoa Developer & CEO

    Working with SDCO was a joy as they communicate clearly and quickly. We had a very tight timeline and they were able to develop thoughtful names with equally beautiful logo designs for our business. Their work has set the stage for our future success and we can’t wait to see it all fully realized in 2027.

  • — Amanda McCoy, Founder of AEMSC

    I partnered with Soleil on my brand strategy and identity as I was legally establishing my business and this was paramount to my success at booking clients quickly and with confidence. She created a logo for us that is timeless and on point. We couldn’t be happier and highly recommend collaborating with Sarah when laying the foundation for your business. Her creativity and development process gave us the perfect balance of style and structure to venture into the world with.

  • — L.T., M&T Pipe Organs

    Our website and brand design are working wonderfully in the real world. We believe that the process Sarah took us through made all the difference in identifying our unique offerings and personality. We feel more digitally present and established now that we’ve gone through the brand identity experience with Soleil. Here’s to fair winds and smooth sailing from here on out!

  • — K.V., Godinger Silver Art, Co.

    The Godinger site is doing so well.

  • — JAT Construction Group

    We have received such great responses from our stakeholders about the website Soleil Design Co created for us. We are very happy with the product & would recommend SDCO to others as well.

  • — S.S., Lonely Clay Founder & Maker

    Working with Soleil Design Co was an easy choice— we knew of her work from another friend in the ceramics business and fell in love with her creativity and smart approach to brand strategy and identity. She actively listens and through patient discovery and artistic exploration, highlighted special details to set my brand apart. I love the hand-drawn feeling of the font she chose as it reflects my interest in the concept of time and hand-made art. Her work is thoughtful, balanced, and beautiful — so happy with our new identity, website and brand accents!

  • — Henry D. Cox, Owner & Lead Carpenter, Cox Construction

    Sarah is one of the most creative, mindful, and hard working designers. She has great integrity and an artistic mind set for what I wanted. It is a pleasure to have worked with her and to know her.