01.
Brand Identity Design Services
As a brand identity design agency in Massachusetts, we craft thoughtful brand systems that combine logos, color palettes, typography, and personality to reflect your vision and connect with your audience.
Whether you’re launching a new brand or refining an existing identity, we create strategic, cohesive brand experiences that build recognition, trust, and lasting impact across every touchpoint.
Your brand identity is an ecosystem.
BRAND
STRATEGY:
Purpose
Audience
Mission
Vision
Values
A system of interconnected, interacting elements working in harmony.
Your brand identity shapes your website, your digital presence, your client facing materials, and the opportunities for growth.
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Your brand informs how your website functions and feels.
Layout & Hierarchy
Typography & Readability
Wayfinding & Color
Button Styles & CTAs
Navigation Structure
Overall Trust & Perception
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Your brand ensures consistency across your online visibility.
Social Accounts
Email Marketing
Digital Ads
Blog Imagery
Highlight Covers
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The humanized personality of your brand and how it connects emotionally with your audience.
Archetype
Emotional Effect
Vocabulary
Voice
Social Style
Tone
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The tangible, visual elements:
Logos & Icons
Color Palette
Graphic Elements
Typography
Layout
Imagery
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Your brand shapes every interaction your clients have with your business.
Proposals
Invoices
Welcome guides
PDF downloads
Presentations
Lead magnets
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Your brand provides the foundation for expansion.
Future Packaging
New Product Lines
Course Launches
Events
Collaborations
Paid Advertising
Every Element Is Connected
A font, logo, or color palette may look beautiful on its own, but your brand identity doesn’t live in isolation. Research consistently shows that
a cohesive visual identity across touchpoints increases recognition, strengthens trust, and supports revenue growth.
When logos, typography, and color are designed as part of a unified system, audiences recognize the brand more quickly and experience it as more credible and professional.
Inconsistency
Creates
Confusion
Inconsistency Creates Confusion
Alignment
Creates
Clarity
Alignment Creates Clarity
Why Systems Matter
Your brand is meant to be both strategic and soulful, to grow, adapt, and scale. A strong foundation allows it to function seamlessly across every touchpoint.
Our approach blends thoughtful research, creative intuition, and decades of artistic experience to create experiences and identities that not only look good, but work hard for you.
Brand Identity Design Packages
01.
Essential Brand Design
Radiant Brand Design
rounds of review & refinement
repeatable brand messaging
color palette
Logo suite
typography
brand guidelines
moodboard
X
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1
2
custom art or photography
primary, alt. + marks & symbols
primary + alt.
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X
comprehensive
essential
License-Free
proprietary
what’s included?
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This option is perfect for startups, side hustlers, and budget-conscious businesses who want to look polished and aligned, and quickly!
This option is best for business owners who are decisive, responsive and prepared to do the prep work necessary for us to develop their brand vision in just a few days.
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A 60-min brand strategy session
Visual brand direction moodboard (shared with you prior to identity design)
Brand identity design ~ a primary logo + alt. logo, color palette and typography pairing
A round of review & refinement
Brand guidelines in a shareable format
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Session 1
60-min brand discovery session followed by a curated moodboard to set the visual direction.
Session 2
Brand identity presentation of your primary and alternate logo, typography and color palette.
Session 3
A live review to make any tweaks, then asset handover with an easy-to-use brand guideline.
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This option is perfect for startups and entrepreneurs looking to elevate their business with world-changing visuals and messaging.
This option is best for business owners who are decisive, responsive and prepared to do the prep work necessary for us to develop their brand vision over several weeks.
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A 90-min brand strategy session
Visual brand direction moodbaord (shared with you prior to identity design)
Full brand identity design - Primary logo, alt logo, brand marks and symbols, color palette, and typography pairing
Custom-made brand art or photography
Two rounds of review & refinement
Repeatable brand messaging
Brand guidelines in a shareable format
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Session 1
Brand discovery, followed by messaging and visual direction development with a round of refinement.
Session 2
Your logos, colors, and brand elements showcased, with two rounds of refinements to ensure alignment.
Session 3 HANDOFF
A comprehensive guide with your visuals, messaging, and strategy to keep your brand cohesive out there.
brand strategy & planning
Your brand’s story, strategy, and structure before the visuals.
Every Soleil branding project begins with strategy. Before color, type, and imagery, we uncover who you are, what you stand for, how you’re different, and what will make you succeed.
Want to clarify your brand strategy on your own?
The Soleil Brand Strategy Workspace is a guided, self-paced Notion experience that walks you step by step through the same strategic process we use with clients, without the full designer fee.Plus, if you later move forward with a full brand identity design package, your investment in the workspace can be credited toward your project.
Why does design matter?
Because 94% of first impressions are design-related.
And those first impressions are happening in under a second.
Make yours unforgettable.
Our Process
Here’s a glimpse into how we’ll work together—from idea to launch.
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Start!
Discovery
We’ll kick things off with a call, dive into your brand, and set our foundation.
strategy & concepting
We’ll create a moodboard and concepts for you to choose from that align with your vision and goals.
feedback & revisions
We’ll refine the work together over several rounds, making sure every detail feels right to you.
Design & build
Your project begins to take shape and breath life with thoughtful intention and detail.
launch & support
You go live with confidence, and we’re here for optional guidance post-launch.
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Finish!
01.
brand identity design
Meet the Brands
Frequently Asked Questions
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Yes. Sometimes a refresh is all you need to evolve your brand and better connect with your audience. We start with a complimentary 30-minute consultation to determine the best approach for your brand, whether it is a refresh or a full redesign.
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Yes. Every project is built from scratch for your business and begins with a deep dive into your unique values and personality. Your brand identity is always customized to reflect your story, offerings, and business goals.
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Our process is collaborative, strategic, and guided. We help you clarify your vision, define your messaging, and build a brand that feels authentic and confident. Using custom questionnaires and dedicated workspaces, we craft two distinct creative directions for each deliverable, giving you meaningful choices along the way.
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No. A single logo cannot tell your full story and is rarely insufficient in defining your brand. We craft complete brand identities that provide cohesion, clarity, and consistency across all touchpoints so your brand resonates and grows.
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We love partnering with brands at any stage. Whether you are just starting out or ready to scale, we tailor our process to your needs so your brand can grow confidently and beautifully.
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We partner with creative, values-driven businesses that want their brand to reflect their story. We have worked with a wide range of industries, tailoring our approach to each unique client.
Branding
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Every project is unique. Your investment depends on the scope, complexity, and level of customization. We provide a personalized estimate after learning about your goals, vision, and brand story. Our process ensures your final solution reflects your purpose and aligns with your budget.
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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Yes. Most projects are split into two payments, 50 percent to start and 50 percent on completion. In some cases we can accommodate one additional payment per conversation, depending on your needs.
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We have core services and deliverables, but nearly every project can be customized. We can modify, combine, or expand packages to meet your unique goals. If you do not see exactly what you need, we will collaborate to create a solution that works.
Scope & Pricing
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We specialize in semi-custom and highly tailored template-based websites on Squarespace, Wix, and Shopify. Each site is designed to feel unique, functional, and aligned with your brand identity. We integrate tools and apps to create smooth, engaging, and effective digital experiences.
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Timelines vary depending on scope and your responsiveness in providing feedback. On average, brand projects take 2 to 8 weeks, and website projects take 4 to 10 weeks. We work intentionally with 2 to 3 clients at a time to ensure each project receives the care it deserves.
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Having your copy ready is critical to maintaining the structure, clarity, and effectiveness of your website and marketing materials. We require finalized copy and media before the design phase to ensure your project stays on track and delivers the best results.
Website Design
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We believe the best results come from thoughtful collaboration. We begin with several conversations to understand the scope of work and then build in multiple touchpoints for feedback, strategy sessions, and design reviews to ensure your final brand reflects your vision and goals.
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Yes. We can provide ongoing, monthly guidance for maintaining your brand and updating your website so your brand continues to thrive after launch.
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As soon as you’re ready! Once we align on goals and project scope, we schedule your project kickoff. We typically begin booking projects 1 to 3 weeks out. We work with a limited number of clients at a time to ensure every project receives full attention. Contact us to schedule a no-strings conversation about what we can create together.