02.
Website Design Services
Your website should do more than look good, it should work hard for your business. At Soleil Design Co, we craft strategic, conversion-focused websites that reflect your brand, guide your audience, and support meaningful growth.
As a website designer in Massachusetts, we create thoughtful websites for small businesses and creative brands that balance beautiful design with clear structure, helping your audience navigate with ease and convert with confidence.
Each website is built with intention, combining visual storytelling, user experience, and platform strategy so your site not only looks beautiful but works seamlessly for your business.
Let's make your vision shine bright.
Let's make your vision shine bright.
Every Soleil website is custom.
Rather than fixed packages, scope and investment are shaped together after an initial conversation.
A Guide for Choosing A Website Builder & Platform
Each platform has its own strengths and trade-offs. Use this table to quickly see which option fits your business model, and reach out if you want guidance on selecting the right home for your brand.
Shopify
Ease of use: ●●●● Tech savvy
Maintenance Level: High
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Product-based brands, ecommerce businesses, and companies planning to scale inventory or online sales.
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Robust inventory management, powerful checkout and conversion tools, extensive app ecosystem, and strong scalability as revenue grows.
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Monthly costs can increase as apps are added. Layout structure is more rigid than other platforms, and it can feel less flexible for editorial or storytelling-focused sites.
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Platform subscription typically $39–$399 per month depending on scale.
Additional costs may include apps, integrations, and transaction fees.
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Built for selling. Shopify is ideal when your website’s primary job is driving product sales and supporting ecommerce growth.
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Wix
Ease of use: ●●● Comfortable with web tools
Maintenance Level: Moderate
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Service-based businesses, startups, and small businesses launching on a budget, who want simple layouts and features.
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Drag-and-drop flexibility, affordable entry point, and strong design freedom for small to mid-sized service businesses.
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Sites can become disorganized without a strong design structure. Ecommerce capabilities are more limited than Shopify and performance depends on how the site is built.
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Platform subscription typically $0–$59 per month depending on features.
Lower upfront investment for simple launches.
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Built for flexibility. Wix works well for businesses that want creative layout control and an accessible starting point.
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Squarespace
Ease of use: ●●● Comfortable with web tools
Maintenance Level: Moderate
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Creative businesses, service providers, personal brands, and companies prioritizing visual storytelling.
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Beautiful templates, clean editorial design, built-in hosting, and an intuitive system that makes websites easier to maintain.
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Less customizable than developer-driven platforms and not ideal for complex ecommerce systems or advanced functionality.
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Platform subscription typically $16–$49 per month depending on features.
Lower maintenance and fewer add-ons compared to ecommerce platforms.
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Built for presence and storytelling. Squarespace works best when design, brand expression, and clarity are the priority.
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Soleil Design Co
02.
website design & development may include:
Strategy & PLanning
REVIEW & Refinement
DOMAIN MAPPING & SUPPORT
SEO
ECommerce setup
ON-BRAND COPY
ANIMATIONS & Special effects
CUSTOM coding (html, css)
Photo/video Sourcing & licensing
PHOTO EDITING
USER GUIDANCE
LAUNCH SUPPORT
Scope is shaped through discovery and collaboration, guided by the role the website plays in your business. together we will discuss;
CONTENT
Text, imagery, products, collections, or a combination.
PAGE count
From a small, focused site to larger, content-rich builds.
Platform
Shopify, Squarespace, or Wix chosen intentionally based on needs.
TIMELINE
Quick turnarounds or a process over several months.
collaboration
The availability, readiness & involvement of all parties.
COmplexity
Simple flows to layered, integrated user journeys and ecommerce needs.
Why does design matter?
Because 75% of people judge a business based on its website alone.
And a poorly designed site isn’t just unattractive–it’s a credibility killer.
Make yours unforgettable.
Our Process
Here’s a glimpse into how we’ll work together—from idea to launch.
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Start!
Discovery
We’ll kick things off with a call, dive into your brand, and set our foundation.
strategy & concepting
We’ll create a moodboard and concepts for you to choose from that align with your vision and goals.
feedback & revisions
We’ll refine the work together over several rounds, making sure every detail feels right to you.
Design & build
Your project begins to take shape and breath life with thoughtful intention and detail.
launch & support
You go live with confidence, and we’re here for optional guidance post-launch.
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Finish!
02.
website design & Development
Recent Launches
Your most frequent questions answered…
How much does a Soleil Design Co project cost?
Every project is unique. Your investment depends on the scope, complexity, and level of customization. We provide a personalized estimate after learning about your goals, vision, and brand story. Our process ensures your final solution reflects your purpose and aligns with your budget.
Do you offer logo-only design?
No. A single logo cannot tell your full story and is rarely insufficient in defining your brand. We craft complete brand identities that provide cohesion, clarity, and consistency across all touchpoints so your brand resonates and grows.
Can I just refresh my brand instead of a full rebrand?
Yes. Sometimes a refresh is all you need to evolve your brand and better connect with your audience. We start with a complimentary 30-minute consultation to determine the best approach for your brand, whether it is a refresh or a full redesign.
Do you offer payment plans?
Yes. Most projects are split into two payments, 50 percent to start and 50 percent on completion. In some cases we can accommodate one additional payment per conversation, depending on your needs.
Do you offer custom packages or only set packages?
We have core packages, but nearly every project can be customized. We can modify, combine, or expand packages to meet your unique goals. If you do not see exactly what you need, we will collaborate to create a solution that works.
What if my copy or content is not ready?
Having your copy ready is critical to maintaining the structure, clarity, and effectiveness of your website and marketing materials. We require finalized copy and media before the design phase to ensure your project stays on track and delivers the best results.
What industries or types of brands do you work with?
We partner with creative, values-driven businesses that want their brand to reflect their story. We have worked with a wide range of industries, tailoring our approach to each unique client.
What website platforms do you work with?
We specialize in semi-custom and highly tailored template-based websites on Squarespace, Wix, and Shopify. Each site is designed to feel unique, functional, and aligned with your brand identity. We integrate tools and apps to create smooth, engaging, and effective digital experiences.
Do you work with new or small businesses?
Absolutely. We love partnering with brands at any stage. Whether you are just starting out or ready to scale, we tailor our process to your needs so your brand can grow confidently and beautifully.
Will my brand feel unique?
Yes. Every project is built from scratch for your business. Your brand identity is always customized to reflect your story, values, and goals.
When can we get started?
We typically begin booking projects 1 to 3 weeks out. We work with a limited number of clients at a time to ensure every project receives full attention. Contact us to schedule a no-strings conversation about what we can create together.
What if I am unsure about my brand direction?
No problem. Our process is collaborative and guided. We help you clarify your vision, define your messaging, and create a brand that feels authentic and confident.
How long does a project take?
Timelines vary depending on scope and your responsiveness in providing feedback. On average, brand projects take 4 to 8 weeks, and website projects take 6 to 10 weeks. We work intentionally with 2 to 3 clients at a time to ensure each project receives the care it deserves.
How collaborative is the process?
Very. We believe the best results come from thoughtful collaboration. You will have multiple touchpoints for feedback, strategy sessions, and design reviews to ensure your final brand reflects your vision.
Do you offer support after my project is complete?
Yes. We provide guidance for maintaining your brand and updating your website so your brand continues to thrive after launch.